Combining CBD with other natural ingredients can produce excellent results that improve effectiveness on a wide variety of wellness targets. Dale Hewett, founder of New Phase Blends joins the podcast to discuss this and his approach to quality.
Dale Hewett is an ex-Army officer, and found himself in a challenging situation in 2014. While in a training exercise, Dale suffered a spinal cord injury and severely damaged cervical spine. His recovery was long, and included various medications. Looking for alternative medicine options to help him sleep and manage pain led him to CBD. Listen in as he shares the full story, and how New Phase Blends goes about formulating fantastic products.
Insights From The Episode
- How Dale’s first-hand experience with CBD inspired him to develop his business.
- What New Phase Blend’s major product lines include.
- How the team at New Phase Blends seeks to educate consumers about CBD.
- What the details are behind the mislabeling of various CBD products.
- What the keys are behind successful expansion of a business are.
- When newcomers are first exploring CBD products, what crucial factors they should look out for.
- How New Phase Blends ensures quality in the sourcing and producing of their products.
- What the near future looks like for the CBD industry, and for New Phase Blends.
Resources & Links From The Episode
- Potential Effects of Cannabidiol as a Wake-Promoting Agent – Curren Neuropharmacology.
- What is the difference between hemp seed oil and CBD oil? – Medical News Today.
- CBD Books: ‘CBD Essentials’ – New Phase Blends.
Connect With The Guest
- New Phase Blends (website)
- New Phase Blends on Facebook
- New Phase Blends on Instagram
- New Phase Blends on LinkedIn
- New Phase Blends on Twitter
- New Phase Blends on YouTube
- Dale Hewett on LinkedIn
About New Phase Blends
New Phase Blends is an operated online CBD company based out of West Palm Beach Florida. CEO and founder, Dale Hewett, is a veteran and developed the company with a passion to discover natural and holistic alternative remedies. The team at New Phase Blends is committed to creating helpful products that can address a variety of ailments. Their products are created to leverage the unique ability of CBD to work in harmony with other botanicals and organic ingredients. On a mission to improve quality of life, New Phase Blends is also GMP certified and a proud member of the Florida Hemp Council.
Scott: Hey, how’s it going, everyone? Scott here with you, and welcome to another episode of “The CBD Guide Podcast.” Super stoked about this one. We’ve got a fantastic guest on the show today, Dale Hewett, who is the founder and CEO of New Phase Blends, which is a veteran-owned and operated CBD organization which provides a full range of CBD products. Their headquarters is based in West Palm Beach, Florida. So another Florida CBD business on the show, which is always great. And we’re just gonna talk through his story and some things going on with his company. Dale, welcome to the show.
Dale: Hey, thanks a lot for having me. Yeah, sure.
Scott: How’s your weekend been or your week’s been starting? How’s things in West Palm Beach?
Dale: It’s good. We’re getting into the beginning of our snowbird season, what it’s called, where a lot of people come down from up north, and yeah, at least the weather is cooling off now. So, that’s fun,
Scott: Right, yeah, up here, I’m in Chicago, the weather has changed and the leaves are falling. And now people I’m sure that’s where the snowbirds are like, “Oh, it’s getting into the 60s, we’re out.” Well, to kick things off, how did you first discover CBD and realize it could offer so many potential benefits for people? I always find these discovery stories fascinating.
Dale: Yeah, for those that don’t know, I used to be an officer on active duty in the U.S. Army, and I actually had a parachute accident during a training exercise, and I ended up getting a spinal cord injury on my neck. So, that was a long, lengthy recovery that comes with a lot of hoops. I’m fine now, like, I have full mobility, I can walk, I can use my arms, everything is great now, but the recovery process was pretty intense. And I’m always looking for alternative medicines that aren’t so harsh on the body, because a lot of medications, prescription, and over-the-counter, they definitely work but some of them come with some pretty extreme side effects. It’s always great to find something that works with the least, you know, side effects possible. So, I’m just going through different homeopathic things and just trying all kinds of different things to see how it works. And I ran across CBD at the time and it did a surprisingly good job with nerve pain. There’s different types of sensories and pains that we get in our bodies but nerve pain for me, since it’s a spinal cord injury I’m dealing with, was a big one, and it helped a lot.
So, I started taking CBD and using it regularly. And just kind of accidentally, I just started to mix it with different things to see if I could get some ancillary effects as well just to try to maybe improve it a little bit. And that led me to the creation of a provisional patent at the time for blending CBD with melatonin. And I would use it personally almost every night, you know, to help sleep, get a good night’s sleep. After that, I started toying around with the idea of maybe distributing the patent for lease, then I just decided you know what, I’ll start a company that revolves around the mixture of CBD with other well-known and well-studied natural substances. And that in a nutshell is how New Phase Blends was born.
Scott: I love it, and it started with such a challenging event. And as you were saying, you just kind of looked for alternative medicines and things that provide solutions for that. You come across CBD, and then I guess you just kind of had this sort of lightbulb of, wait, maybe I can make this even better rather than just doing CBD. If I add melatonin I can sleep better. I love that because that’s just such a creative way to think about hey, let’s bring it all together. Are all your guys’ products pretty much blends of different things or do you have any, like, pure CBD?
Dale: No. So, we have a pure CBD line and it’s phenomenal. The line is called Pure and it’s just premium organic CBD oil.
Scott: That’s awesome.
Dale: Yeah. Our other two lines, Go, actually blends synephrine with CBD-rich hemp extract for use as an energy aid, energy enhancer. A lot of people don’t realize, I think they’re starting to realize it now, but when we made it, people didn’t really understand the fact that there are studies out there that show CBD in low doses is actually a pretty good wake agent so you can use it to energize yourself. You’re not gonna get jolts of energy, like if you chug a few cups of coffee, but nonetheless, it does work for sure. So, again, we’re thinking, how do we take it a step further. Synephrine comes from the bitter orange extract, from the bitter orange tree of Southeast Asia. And people have been using bitter orange extract for a long time now for things like focus enhancement, energy, and weight loss, things like that.
Scott: That’s fantastic. And you are the first person I’ve chatted to who’s kind of talked about that potential for CBD with just like, not like a huge burst, like going and chugging a tall cup of coffee, but kind of just energy throughout the day. And then I guess, then the synephrine kind of combines with it and enhances that even further.
Dale: Yeah, what we’re looking for on our research and development side is the synergy, because you can really mix anything with anything, and maybe you’ll get both effects, maybe you won’t, but when compounds act in synergy, that’s when the cool stuff starts to happen. You can get a greater effect from using two different substances, or three or four, whatever the synergy involves, and then the similar dose of each separately if that makes sense.
Scott: It does, it does. So, are there any others? I mean, we’ve talked about CBD and melatonin, synephrine. Any other combos that your customers really seem to respond to and really get benefit from?
Dale: Those are the main ones we’re working on now. we’re distributing in mass now. We’re working with a few other compounds called 5-HTP, which is a great mood booster. It’s really good with aiding and managing anxiety, so you can get the relaxing effects without going to sleep. There’s some other things, valerian root that we’re trying to mess with. But the hard part is you got to fit all of these different things at an effective ratio into a certain serving size. So, we don’t just wanna give you, if it’s pills, like, you know, take these eight pills for one serving, and that’ll be everything you need. You have to find something that you can use in minute amounts, maybe no more than 10 milligrams or so that you can, A, mix in oil because oil is a lipid, which hemp extract really works well with, and B, you just need to make sure that, like I said before, everything is manageable within a small amount of the serving size.
Scott: Well, that makes sense too because what you’re talking about is like whether it’s for energy throughout the day, you know, it’s something that ideally someone might just take every day and have as…be part of their wellness routine, or if it’s for sleep, they want to take it every night. And so you don’t want something that needs just this massive amount to be effective. Right?
Dale: Exactly. Because really, at the end of the day, anyone can go eat a ton of something to elicit a certain effect. And that’s maybe not necessarily healthy, and it’s just not what we’re going for.
Scott: Right, right, exactly. So, we’ve kind of talked about the story behind New Phase Blends, some of the awesome products you have. I’m curious because the CBD industry is seeing so much growth, and there is so much competition, there’s so much noise, and you’ve got these really interesting blends and things that you’re working on, what have been some of your keys to, I guess, breaking through that noise and reaching people with your products?
Dale: Our number one goal is actually not to sell you a product, it’s to educate you. And I know in our introductory email and you and me were talking back and forth, you noticed like, hey, you guys are, like, really big on educating people. And I like to hear that because that’s our goal. Sure, we need to have sales to make revenue to exist as a company but we are really out there to educate people. One of the most difficult things for newcomers to the CBD industry is understanding what CBD is, right? So, some people hear CBD and they’re like, oh, isn’t that…that’s that marijuana product or that cannabis product that does these things. And what about the full spectrum or broad-spectrum or isolator? Some people call it cannabidiol. I mean, CBD is cannabidiol but what they’re thinking is cannabinoid but mixing it with cannabidiol, which is one [inaudible 00:09:16]. So it’s just…it’s confusing. It is straight-up confusing to people. So, we try to break in by just educating people.
We have about 75 videos on YouTube now that are just answering…all we do is answer common questions. What’s the difference between broad and full-spectrum? How does CBD work? What is CBD? What are cannabinoids? A lot of people also don’t understand the fact that cannabis is a species that contains both hemp and marijuana. People just…for whatever reason, they don’t know that. And I guess to a degree, it’s because they were lumped under the same species according to federal law until 2018 when they were put under the Controlled Substances Act of 1970. So, there’s just a lot of misinformation out there, and like I said, our goal is to educate people first. And if it’s something they’re still interested in, we hope they remember us when they go to make their purchase really.
Scott: Right. And I think that’s such a noble and important goal. I mean, that’s one of the biggest reasons we run this podcast here is to educate because there is so much misinformation and confusion out there. And in an industry that is still so new, I just think it’s even more important because there may be people out there saying things that aren’t true and they’re just trying to sell a product that isn’t what they say it is, and things like that, right?
Dale: Yeah, let me segue here on that because that really hits hard with me. So, in 2020… This is in regards to people selling things that are not what they say it is, right? So, in 2020, the FDA did a study on a ton of different CBD products. They would just randomly buy from different brands, they would analyze the label, they would get the product tested. And then they would report on what the label claimed was in the product versus what third-party lab analysis showed was in the product. Do you know what the result was? Take a guess, how many products were falsely labeled.
Scott: Oh, gosh, I wouldn’t even know where to begin. Maybe I’ll try to be optimistic, 20%.
Dale: Twenty-four were falsely labeled.
Scott: Wow. I mean, that is one in four basically.
Dale: Yes. So, that’s a side effect of not being regulated. There’s good things about being regulated, there’s bad things. One of the unfortunate things is people will sell you whatever they wanna sell you with no repercussion, and no need to follow any regulations whatsoever. And this really comes in the form of companies selling hemp seed oil or cannabis Sativa seed oil under the guise of CBD oil. So, for people that don’t know, hemp seed oil is…it’s great to cook with. It’s a really good source of healthy fats. It’s good for promoting healthy hearts and stuff like that. But there is no cannabinoid makeup in hemp seeds whatsoever. You can Google it, there’s studies out there, plenty, that analyze the chemical makeup of the hemp seed, there is zero CBD, there is zero CBN, CBG, there is no cannabinoid found in hemp seed oil whatsoever. So, again, people don’t really understand what CBD is. So they think, oh, hemp seed oil, this is hemp oil, and it’s just not. And it’s frustrating for companies that are legitimate because people take hemp seed oil, and it really does nothing for them. And then for the rest of their lives, they’re part of the CBD oil is a scam bandwagon.
Scott: I’m glad you mentioned that, because I think that’s perhaps one of the most harmful things because it’s, hey, people, like yourself, are out there, trying to make great products and help people. And if you get someone who’s like, “Well, I took that, and it was a complete dud.” And you’re all snake oil salesmen now, I mean, that is…we have lost someone who could have maybe been helped by a CBD product for potentially ever, right?
Dale: Right. And you not only lose them, you lose every single one of their friends that they tell.
Scott: Right. Every party they go to where the conversation comes up, and then everybody’s gonna hear their story about how it was a crap product.
Scott: Yeah. And to kind of go back to that sort of 24% figure. I mean, gosh, can you imagine buying any product and say, “Well, there’s a one in four chance this is not what it says it is,” how comfortable would you be buying that product? I wouldn’t. So, yeah, I think that’s a really critical thing you sort of pointed out there. Kind of going back to the education side, because I think it is so connected to all of this as well. You said you have videos. I know on your website, you have articles. I mean, what kind of other educational avenues are you pursuing when you’re writing articles? Is it really just all about answering big questions or do you have any kind of larger, oh, let’s make this huge guide kind of approach?
Dale: We have an ebook out right now. Actually, if you go to the website, I think there’s promotionals right now where you can enter a certain coupon code that you will receive to download the ebook for free in addition to I believe it’s 10% or 20% off products. But that ebook is about 33 pages of just answering anything that you could possibly imagine about CBD and introducing you to CBD. So, besides that ebook, really our only avenues are the articles and the YouTube videos. So, we try to make things that people can easily access and our main avenue right now is Google because let’s face it, when everyone has a question about anything they immediately go to Google.
Scott: They type it in the search bar there and hopefully you guys will show up. I was looking through, and you guys have stores that are located in a number of states. And I know there’s folks listening who maybe they’ve got a CBD business, you know, they’re selling great products, whatever, and they hope that someday they can expand. What have been some of the keys to successful expansion because I think there’s always this question of, oh, I’m going into a new state, there’s this legal framework, there’s all the challenges of how do I make sure that the products are still good, and it’s getting there, all that good stuff. I’m just curious if you have any sort of insights on that.
Dale: Yeah. So we’re featured in, I think, 57 different outlets across the U.S. And most of those are through CBD Emporium, which is a really great brick-and-mortar store. But as a brand, the number one killer for new businesses in general, is expanding or producing new product lines too quickly. What people really need to focus on is coming up with a core product line, no more than maybe, I don’t know, five, six, seven items, and making sure that you can sell those. I can’t stress that enough. There is this mind game that goes on with entrepreneurs and it’s devastating. And they think, “Well, these products aren’t selling, but I have this really good idea for this new product, and I know it will be a hit.” So, they spend all this time and all this effort into making a new product and guess what happens? The same problem, it doesn’t sell. You can sell anything if you put in the effort. So make sure your sales are there before you expand. That’s the number one thing I can…if I could give advice to people. I mean, like I said, it’s not specific to the CBD industry, it’s any industry, before you think about expanding, make sure that you can actually sell what it is you’re doing.
If you have one store, make sure your store sales are great. If you’re worried about opening up a CBD store, maybe try to contact some of these larger organizations that have physical locations, see if they can carry your products, see how your product sells. There’s a lot of lessons learned through being a brand in a store with other brands, right, because you’re gonna learn how to market better, how to interact with customers via certain sales, and things like that. And you can use all of those practices when you go to open up your own brand-specific store.
Scott: That makes sense. And also it’s kind of getting me thinking of, well, if you have this one product or two products and they’re not selling the way you want, is it smarter to then go and try to make other products or maybe take a look at the products you’re selling, and is there something I can change about this that would make it better? It’s really this philosophy, I think in all business and life I guess but spreading yourself too thin, that never seems to work out.
Dale: No, it’s always done with a good intention like, hey, we’re not doing well here, but if we expand now, maybe we can do better here. People mean well by it but that’s definitely not the answer. I mean, if you think about it, there are several hundred million people in the U.S., regardless of what you’re selling, let’s say you’re selling turquoise stones, there is a fraction of people that will pay money where you can make a good living off selling turquoise stones. You have to analyze how you’re currently advertising, maybe your demographic you think is correct is incorrect, you know, and just readjust as needed. Because the sales are always gonna be there. Whether or not you’re using the right avenue or not, that’s a completely different story.
Scott: Absolutely. We were talking about some of the unfortunate issues with if there’s a product that’s not what it says it is, and things like that. There’s still a lot of people that maybe have never even tried a CBD product. They’re just completely new to it. And maybe they’re skeptical about the potential benefits of CBD to help them with whatever their challenges might be, be it anxiety, be it sleep, be it pain. What might you say to someone if they walked into your store or came onto your website, or you just bumped into them at the grocery store, what would you say to them to sort of encourage them to give CBD a try?
Dale: First, I would say whatever company you’re considering, can you call them. And I say this because like you said earlier, there are tons of CBD companies out there but the amount of CBD companies that actually you can call and get in touch with are slim. There are major brands out there right now, all you can do is submit a contact form to them. That’s it. You cannot get in touch with anyone about anything, you know. And that just goes to show if you really care about the people you’re selling to, and you don’t give them away to call you at a minimum, are you really concerned with the customer or not? I would argue probably not. The second thing I would tell them is to look for a QR code on anything they’re purchasing. For those that don’t know, a QR code is this little square digital-looking black and white, I guess, photo that would be on a label. You can scan it with any smartphone, any laptop, any tablet, and it will link you or it should link you to a third-party analysis that you can actually see the cannabinoid content of that exact product when it was manufactured so you know with 100% certainty it’s real. If you scan the QR code, and it just brings you to a website, try again, find a different brand. If there’s no QR code, I tell people run away and never look back at that brand again.
Scott: Dale, I love that you mentioned that. I have a few CBD products on my desk here and I just picked one up and looked and I’m like, well, there’s a QR code. That is a really, really awesome piece of advice right there.
Dale: Yeah, and also scan it, because a lot of companies will put the QR code but all it does is just open up their homepage on their website, which really means nothing.
Scott: Right. So, make sure that it’ll take you to sort of that third-party testing, that analysis thing. And I guess to that point, there’s also this sort of question I’ve had, and we’ve sort of talked about with a few different guests about quality in sourcing and producing CBD products. And we were talking earlier about the different blends that you have and different ingredients that you have in your products to kind of get good results. What’s New Phase Blends’ approach or I guess philosophy to really ensuring that you have the best quality for your products, whether it’s the CBD that’s in them, or what else is in them? How do you put that into action? How do you make sure hey, we’ve got this product and the best quality is going into it?
Dale: So, we basically trace every ingredient and make sure it’s organic, or if it’s not an organic product, as close to organic as possible. Our hemp is organically grown. The MCT oil we use and the tinctures is organic. We use organic essential oils for flavoring. Basically, as a good rule of thumb, the more natural it is, in my opinion, probably the better it is for you. There’s a lot of companies that also promote what’s called a GMP certification or good manufacturing practices, which is honestly pretty standard in the CBD industry. It’s not really special or anything like that. It’s just become kind of an unspoken…
Dale: Like a baseline.
Scott: Yeah, exactly. So, I would definitely look for the GMP certification as well. And all that means is that if a company is advertising that their products come from a GMP-certified facility, they just adhere to different quality control measures that make for a better product. That’s really all that is. Also, one more thing about flavoring is when you try to flavor things from like a recipe, a chemical standpoint, it’s difficult, right? It is because you can use harsh flavorings to get a really good taste but the downside is, it’s a harsh flavoring, right? So, keep that in mind. If you have a CBD product, you go to look at the ingredients, and it has a bunch of weird flavorings in it, I guarantee you it’ll taste great. But why are we taking CBD? To get a tasty snack or to get relief? I would just ask yourself that.
Scott: Right. Yeah, and I think there’s this kind of push and pull because some people are like, “I don’t want any of that hempy taste, I don’t want any of that.” And so maybe the companies are trying to give them that. But what you’re saying is to say be careful.
Dale: Yeah, exactly. We are not a pharmaceutical company whatsoever but we take a pharmaceutical approach in that we are giving people an ability to try to find relief. Our products taste fine. That said, flavor is not our number one concern at all.
Scott: Right. You want something that, yeah, tastes all right but I’m not trying to win a Food Network Award.
Dale: Absolutely not.
Scott: I love it. I love it. As we kind of wind down our chat here, Dale, I always like to look to the future because I think things are in a spot right now but people wanna know what comes next. And so, when you look at the CBD industry itself, what do you think is in the future for CBD as a whole and how might the landscape change in the months and maybe even years to come?
Dale: So, CBD is really just the beginning. CBD products are great. They helped really create…or I guess they’re a byproduct of the Farm Bill of 2018 which legalized hemp, but what’s coming next is different blends of different cannabinoids. A lot of research is being done on CBD right now, but if you pay close attention, cannabinoids like CBG and CBN are starting to become more popular. And what I think is gonna happen is depending on the effect that you want, you will look for different blends of different cannabinoids. And for that reason, we have the most comprehensive list of cannabinoids on the internet. If you’re on our website, you can go to the list of cannabinoids in the menu. And you can read about a ton of different cannabinoids, where they are in the research process, what possible effects might be and how they might help you. There’s over 124 known cannabinoids right now and only a fraction of them are being studied. So, I think really the future is gonna be research and development on all of these different cannabinoids.
Scott: Last question here. What’s next for New Phase Blends specifically? Do you guys have any exciting projects or product development going on or anything that you can share, of course, that our listeners might find to be interesting?
Dale: We do. We have what’s called a super spectrum in the works, which is kind of gonna negate the whole broad and full-spectrum debate and all that stuff. It’s one spectrum, it has a precise blend of different cannabinoids that creates a specific spectrum that can, like I said, just get rid of the whole broad versus full-spectrum thing. The super spectrum is the only spectrum that you’ll need.
Scott: Wow, that’s gonna be exciting to see and we’re looking forward to it. Dale, thank you so much for joining me on the show today, really sharing so much knowledge and insight on all of this and your story and how you’re doing things, I think, the right way. And if folks want to learn more, whether they wanna browse some of your educational materials, or even check out some of your products, so where can they do that? Where should they go?
Dale: They can go to newphaseblends.com and everything they need is there on the site. They can also call us if they have any questions about anything, 561-331-2225.
Scott: Fantastic. Thanks again, Dale.
Dale: Thank you.